Online selling business. Chang Hom Huan. whoever you are already have a main occupation or want to make a career Be in any circle Everyone would like to have the opportunity to try to find capital for doing online trading business once. Because they see the advantages of selling that they do not need to lose their investment. No need to
pay rent for the location. Easy to buy, sell out quickly or for whatever reason Want to stand in the online store business In addition to having information about where to get funding, you need to look at the checklist that you should have as follows.
The name of the shop must be bang
Since the initial idea to open an online store You should have a store name that conveys the products you want to sell in mind already, right? The principle of naming a shop is nothing complicated, which is easy to read, concise, and catchy from the first time. In addition, the name of the store should be related to the products you want to
sell in the store, for example, a cloth bag shop should have the word Bag or Clutch in the store name. like this
The more payment methods, the better.
Another important technique that will help make your online sales more sales. That is, there are many payment channels for customers to choose from, we call it Internet Payment, which has a variety of methods as follows:
1. Funds transfer is a debit of a deposit account via the Internet Banking service of Banking is the most popular way for online merchants. Can be used in all sales channels, including Facebook, Line, IG, Twitter or even the website.
2. Payment via credit card on the merchant’s website. This payment method is only valid if you have a storefront on your website. There will be a payment page to fill in your credit/debit card details.
3. Paying through the website of the online store with e-Money. In this method, you must have the e-Money application and then add enough money to your account before making the payment. The e-Money service provider at We are familiar with such as TrueMoney, Rabbit LinePay, Smart Purse or mPay, etc.
4. Payment via Paypal by credit card. This method is becoming increasingly popular with online sellers and without a storefront website. This method of payment is seen in most of the stores on IG and on Facebook, it is a credit card payment. which when the customer agrees to buy the product with the shop owner and then makes the payment
The store will send a link to PayPal for customers to press enter their credit card number. To make payment, you
will see that you have a variety of payment methods. More convenient for customers in choosing to pay. This makes it easier to make a purchase decision.
Many people misunderstand Think that opening an online store does not require any investment. But if you need to stock that means You must have funds, so if anyone wants to open a store. Or want to sell clothes but don’t have capital, don’t wait, hurry up to learn how to find investments. both at the start of the business and working capital in managing stock replenishment Or any other expenses. In addition, if you sell products through the website. or have a storefront on social media Networks like Facebook, Instagram, or Line should also do marketing to promote your online store, for example, but not less. So you need to have funds to keep working. and reserve payment as well
Have a strong sales and marketing plan
If you think that selling online does not require marketing. No sales plan is required. You’re going the wrong way. First of all, you should be clear about the products you sell. to make marketing planning easier Because some people catch everything and sell them all together, such as selling clothes. IT equipment is sold stationery is sold in the
same channel Customers will be confused whether this is a website or a celery page or not. Therefore, you need to have a product standpoint. Then make a marketing plan as follows:
• Set clear goals, for example, within 1 year, you must sell 5,000 items of clothing, etc.
• There is a clear hierarchy to determine the direction of the store, for example, in which channel to sell as many products as possible. one way Or choose to make the page as popular as possible.
• Set a budget for each step before reaching the goal. For example, Step 1: Set a budget for building a website.
• There is an evaluation or measurement of KPI itself with the performance appraisal. and the plan is updated every 2 months, etc.
There are various sales channels.
Having said that, your sales channel (Channel) will depend on the budget that you have. If you want to have a complete package It should start with having a website like a storefront. Then there is a channel
Social media such as LINE, Facebook, Instagram to support While many people may choose to focus or sell in one channel only. Each channel will have a different target set. Suitable for single-person online sellers. because it will be convenient to manage The sales channels are as follows:
• Facebook This channel is considered the most popular. because it has the most users The customer group will be wide and large quantity. Easy to do marketing via Facebook Ads. With only 100 baht starting money, you can Boost Post or buy Page Like AD and make customers know us more. The procedure is very simple. Buy add by yourself via
mobile phone By setting the target audience you want, choosing a time and entering an amount, Facebook will deduct the ad spend from your registered credit or debit card. In addition, there are many sales techniques that can be used to increase sales, such as
live selling products or adding interest to the product by writing a caption that communicates clearly, concisely, and is an address word. in the stream, etc.
An example of online sales through Facebook that has been successful is Bang Hasan’s restaurant, Dried Dried Restaurant, Satun Province, where the live trend has been selling until it hits and has a landslide of sales overnight. It can be called Bang Hasan. Be one of the best merchants in the 4.0 era that help generate income for the
community. by bringing dried seafood to sell which his technique is Creating stories for both the product and himself to build confidence for customers Besides the story There is also a sales technique. Bang Hasan will go live selling online every day with a unique accent. Until someone continued to share the video on Facebook until it went viral.
From the case study of “Bang Hasan”, it can be seen that creating a character for your own page to be remembered. is what the page Dried seafood restaurant, Satun province, used it through Live, simple online sales. But there is a clear script. for the fan page to be able to access It was filmed with a normal cell phone camera. but
creating strengths for real-world products such as selling dried seafood must know every step of production to be able to answer customer questions And build the credibility of the brand itself. Of course, not everyone will achieve overnight success
like Bang Hasan. You need patience, trial and error, and being honest with your customers. If you can, the road to success is within your reach.
• Instagram continues to be an increasingly popular channel, with a focus on hip people who take beautiful photos. Hashtags must have So if you choose this channel to sell products. There should be a certain level of photography skills and there should be a number of followers. Some people are successful with selling on Instagram. Until
further development, there is a storefront to receive customers, so it can be seen quite a lot.
• Line Most popular online stores have [email protected] to chat and sell products with customers face-to-face. Because it is private and convenient to talk to questions about products. In the beginning you may opt for the free one. That can answer 1,000 messages and
then move to a Starter package with up to 200 followers, the price per month is 200 baht per month, etc. You can post products on the Timeline page.
• Twitter in the past was a channel for teenagers. Special Korean line This new online sales social channel. Often focuses on the Korean fandom. but did you know that Nowadays, more and more people are turning to Twitter. and there are many different groups various ages Not limited to fans of celebrities and singers only. Twitter trading
happens very quickly. whether it is a product about a group of artists or even cosmetics and cute items to second-hand delivery are in high demand in this channel. If you want to sell online through Twitter. Your message must be very short and concise. Know the
hashtags Provide complete payment and contact details And most of them will end the sale at Direct Message or Line.
Ready to devote time to customers
Reputed to be selling stuff. The most important thing you should have is Service Mind. You should always be ready to sell. diligently reply to comments diligently post product reviews When thinking of selling online, you will think that we only work 8 hours a day, enter 9 o’clock, leave 6 o’clock like an office job. Most customers may come late at
night after 6pm because it’s their convenient time after work. But you should also have a time limit for answering, for example, no later than 10pm. Start answering from 8
a.m. or answering too late in case of real emergency so that we can have time to rest and set a time for customers to go in
Read it here to stand one In the world of online trading, it’s not difficult at all, right? For online merchants who are preparing to open a shop and want to invest in doing business. You can find funding sources to sell online and follow the techniques that have been suggested. To be successful shouldn’t be difficult. But if you already have a
store and want to succeed in selling online, you should adjust your marketing plan as suggested. and another important thing that should not be overlooked I mean, you have to be quick to see. update news and keep up with trends all the time